Why Your Website Is More Important Than Your Business Card

It’s never been more important to have a professionally designed website.

In today’s digital times, there have never been so many techniques available for businesses that want to find new customers. Social media, PPC advertising, and content marketing are three of the most popular, but as a small or medium-sized business, it’s essential that you find professional web design services who can create a custom website that speaks to your potential customers and accurately reflects your brand and values.

In fact, a great-looking website is now the single most important tool when promoting your business, well above business cards. Below, we explain why, and offer website ideas to help you boost your online presence and put your products and services in front of more people.

Business cards are outdated

When was the last time you attended a networking event and handed out a business card? Of course yes, cards can still be useful, but nowadays professionals add each other to LinkedIn or drop a quick email, rather than hold on to a handful of business cards at the end of an event.

Networking has moved to social media

In the same breath, it’s important to note that business networking has evolved. More and more networking is happening online, and as such, business cards have become redundant; instead, a site where you can direct interested parties will help generate leads and increase conversions.

Your website can be constantly tweaked

Unlike a business card, which must be reprinted when you make changes to your branding, telephone number or email address, a website can be updated at the drop of the hat, allowing you to add information, new products and services, and more. In fact, it pays to update your website regularly, both with blog posts and new features, to encourage people to come back.

Consumers look for businesses online

Gone are the days of searching through a business directory or holding on to a leaflet; modern consumers look for businesses online. With an optimised website, you can appear on search engine results pages (SERPs) for terms like ‘mechanics in Perth’ and find more customers.

Ready for a new website? Get in touch with Amberlen Website Design today to find out more about our web design and search optimisation services.

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